Broadband Addoption in Philippines Still Slow

Broadband service in the Philippines lags behind its neighbors in terms of wireless broadband adoption. The country only has “less than a million” users despite having launched 3G service three years ago.

Currently the leading landline operator PLDT, Smart Communication, have a combined broadband subscriber base of 1.2 million. About 700,000 of these use Smart Bro, which is comprised of fixed and wireless–via USB dongles–broadband users.

Main rival Globe Telecom, on the other hand, has 379,000 broadband subscribers, of which 180,000 are subscribers of its Globe Tattoo wireless plugin broadband service.

Another market player, Sun Cellular, has also rolled out its fixed and wireless broadband services but its subscriber base is still just a few thousands, and nowhere near the numbers of Smart and Globe.

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